I'd like to start this review off by first putting this important detail out there: I do not like soy milk. I love soy (tempeh, tofu, edamame, roasted soy beans, etc.), but I have, for some unknown reason, never liked soy milk. This drink has haunted my visits to the Asian market for the past year or so, as every market in the area seems to have some form of this beverage. Every time I have seen it I have considered trying one, but I was not able to overcome my doubts about it until this past weekend. I honestly think that the textured neck of the glass bottle is what sold me this time around.
After losing open-refrigerator staring contests with this beverage for several days, I finally worked up the stomach to give it a go. I must admit that I was pleasantly surprised. The substance, as expected, smells and tastes pretty much like soy milk, but it is sweetened heavily enough to mask the...oddities of the soy milk taste. It is pretty clear that the manufacturer (Green Spot Company) has added a thickening agent (possibly the coconut and palm oils listed in the ingredients) to the milk, as well, as it is a good bit thicker than most soy milks that I have had previously. In my experience, typical soy milk is closer to the consistency of water than it is to cow's milk, but the Vitamilk seemed to be even a bit thicker than standard dairy milk.
As I said, the soy milk taste was definitely still there, especially in the immediate aftertaste. It is a fairly dense beverage, so I would definitely recommend waiting until you are in the mood for a Vitamilk to begin drinking one so as to not tire of the stuff halfway through. I don't know that I would make Vitamilk a beverage habit, and I may very well never feel the urge to buy another one. But I am glad that I tried it, and I did enjoy it all the way to the bottom of the bottle. If you have a taste for soy, it is easy to recommend that you keep an eye out for Vitamilk.
Purchase: Golden Market Asian Grocer [Columbia, SC]
Size: 10 fl. oz. [300mL]