Friday, February 24, 2012

Foco Pomegranate Juice Drink

As some of you may remember, I tried a Foco Pennywort Drink for the first time last year and I didn't really like it. However, I recently came across a few other Foco products, and I decided to give the pomegranate juice a try.

Now, it's important that the drink in "Pomegranate Juice Drink" is emphasized here, because this is not pure pomegranate juice. I'm not entirely sure why, but I guess that I was expecting something more along the lines of Pom, or another such drink that is basically just freshly juiced fruit. Foco's drink, however, is more like a conventional, "family grocery store" juice with a consistency not unlike that of a Welch's grape juice. And that is not to imply that Foco's take on pomegranate juice is bad; it's just not what I expected.

However, there was still a sort of odd, underwhelming quality about the taste of the juice. Although there are only four ingredients in the drink (water, juice, sugar, citric acid) and it does taste very natural, the flavor is just sort of bland somehow. This is probably due to the fact that the juice used is only 30% pomegranate juice, but it is hard to hold that against the drink given how generally costly the pomegranate fruit is. The drink is still very responsibly sweetened and does have a pleasant and gentle taste, so it's hard to actually dislike it for any reason, but I think that my expectations going in sort of set me up for disappointment. 

But there is something to be said for being able to purchase a well-balanced pomegranate juice without having to surrender all of your worldly possessions at the register. Definitely try this one at least once. You may be pleasantly surprised.

Verdict: Worth a try

Purchased: Unknown Asian Food Store [Spartanburg, SC]
Size: 11.8 fl. oz. [350mL]
Price: $0.99

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