Those who have been following Drinkable Review for the last year or two will be well aware of my long, involved history with Kraft's line of MiO water enhancers. I have been sampling new types and flavors of MiO since the original line was released in March of 2011. MiO Fit, intended to be a more economical replacement for conventional sports drinks, is the newest addition to the ever-expanding MiO arsenal.
MiO Fit, as one would expect, operates very much the same as other types of MiO. You simply add as much or as little MiO as you would like to your water, and give it a quick stir or shake to mix everything up. MiO Fit differs from its predecessors, however, in that it is intended to be a replacement for conventional sports drinks like Gatorade, Powerade, and Propel, to name a few. Each bottle of MiO Fit is fortified with electrolytes and B vitamins to help replenish the nutrients that your body burns up during exercise. Although I have not used MiO Fit in an athletic setting (I'm...uh..."taking a break" from my old jogging routine), this is the same approach as most of the well-established "professional" sports drinks. Because they work in essentially the same way, MiO Fit has one distinct advantage over its pre-bottled competition: multiple servings per bottle. For the same price as three 20 oz. bottles of Gatorade (7.5 servings), one bottle of MiO Fit will convert 18 equivalent servings of water into delicious exercise fuel.
And I do actually mean delicious. To be honest, MiO Fit sort of surprised me in that the flavors were good enough to stand alone as tasty beverages even before considering the added functionality. Anyone who has had a sports drink is likely familiar with the lingering, salty aftertaste that is generally only appealing during breaks from heavy workouts during which your only concern is how quickly you can get a liquid of some kind into your face. But Mio Fit has, on the whole, managed to avoid this aftertaste. It is still noticeable if you focus carefully on detecting the flavor, but it is very easy to overlook during regular consumption. This is actually somewhat impressive, as electrolytes are—from a chemical standpoint—essentially just salts. It's fairly obvious that Kraft put some time and effort into hiding the lingering saline aftertaste that haunts so many other sport/performance beverages.
The flavors themselves are also very tasty. The Arctic Grape flavor is very tasty, and while it does smack of artificiality, the grape flavoring is actually fairly subtle and easy to drink. It is not overbearing like many artificial grape flavorings and works well with the mild flavor-altering effects of the electrolytes and vitamins. The Berry Blast flavor, however, is where I was most impressed. I have a long history of generally disliking beverages with the sort of vague "artificial berry" flavoring that has become so common of these sorts of drinks, so I was not particularly excited to try the MiO Fit version of the flavor. But despite my hesitation, MiO Fit is officially one of the first berry-flavored things that I have legitimately enjoyed. Like the grape, the berry was much more subtle and understated than I expected it to be, and the sort of caustic, chemical taste that normally comes with artificial "berry" was surprisingly absent. Both flavors are excellent, and while I prefer the Arctic Grape to the Berry Blast, I do so only slightly. Either flavor would make a great choice when trying to decide which to try first.
Overall, MiO Fit is a very welcome addition to the MiO family. Those who exercise frequently will find a lot to like in the portability and "value for money" of MiO Fit. But even for those who do not follow a regular workout routine, MiO Fit offers two wonderful new flavors to the MiO family. Functionality and appealing taste can often be difficult things to simultaneously work into the same beverage, but Kraft has done so with flying colors. Definitely check this one out.
Samples sent courtesy of Kraft Foods, Inc.
For more information about MiO and MiO Fit, visit the official website at: