Saturday, November 20, 2010

The Wave

The Wave is a terrible beverage. I had been seeing the occasional poster for this drink for the past few months, and every time I saw one, I stopped at whatever store was displaying the poster and was disappointed by their peculiar lack of the product. After a month and a half of searching for this beverage, I finally procured one at a local convenience store on campus. And oh my goodness, this drink was certainly not worth the hassle. I was hoping for it to be different from the typical energy drink, as it claims to use all natural flavors (a claim which can almost always be ignored these days due to all of the marketing loopholes associated with the word "natural"), but it was not good at all. In fact, this beverage is worse than some of the other already well-established disgusting energy drinks. Besides Red Bull, of course. Nothing is worse than Red Bull.

The Wave is cherry flavored, which I find a little bit odd considering it's aquatic marketing imagery. Because of this marketing, I was at least hoping that the beverage would be a little bit more gentle than the typical energy drink, but it's not. The flavors are just as harsh as any other energy drink, and it is very acidic. It's sickeningly sweet without being tasty, and the cherry (or at least I think that it's cherry) flavoring is incredibly artificial and tastes like a children's vitamin tablet. There are drinks that intentionally have the vitamin taste, such as Dr. Enuf, but they are mild and manage to balance the flavors like a sensible beverage manufacturer would. I get the sense from this drink that this is yet another company just trying to cash in on the energy drink craze without really caring about the quality of their product. Definitely avoid this one.

Verdict: Not recommended

Purchased: The DCP [Columbia, SC]
Size: 16 fl. oz.
Price: $1.99

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